Meet the Team

"When I launched The Coaching Manual, I did so with a belief that there was a better way for coaches to learn, and with a hope that there were people out there who shared my passion for doing the very best for all children who are learning the game.

"Since 2011, The Coaching Manual has established itself as the market leading platform for coach education worldwide, I have been truly humbled by the passion and dedication that football coaches, many of whom volunteer their time freely, have shown for raising the bar in football education!

"It gives me great pleasure that this small family start up is now a coaching family that extends to every corner of the world and that you trust us to deliver. We are more committed than ever to keep raising the bar."

Terry takes the information from the brains of The Coaching Manual's top coaches, and transforms it into digital products that help coaches of all levels perform their roles better and more efficiently.

A coach himself, Terry is also the Digital Coach Education Manager at Altrincham FC in Manchester, UK.

Terry said: "The Coaching Manual is a way for us to give people access to really high quality coaches in their natural environment. It’s about making it accessible, but we are also there as a strict level of quality control.

Paul is a UEFA A Licence and USSF A Licence Coach, as well as a Coach Educator for various National Federations.

Paul has over 20 years' coaching experience in English Premier League academies including Manchester United, and Youth Programs in the USA including LA Galaxy.

Additionally, Paul has a background in education, teaching undergraduate degree programs in Sports Coaching at The Manchester College, where he was Head of Coaching for the men’s and women’s college soccer programs that competed in the England Colleges FA.

Lee has worked with some of the biggest clubs in the world, including Real Madrid.

Other coaching roles include working with Manchester City's International Soccer Schools, Assistant coach at Alcobendas CF Juvenil A, and Head of Football and Education at the Albion Football Academy (AFA).

As Head of Content at The Coaching Manual, Lee curates (as well as creates) the professional sessions, guides, interviews, and more available to our subscribers.

Emmet is a UEFA A licence coach, and ex-professional player who made more than 450 senior games across England, Northern Ireland, and Ireland, and was capped for Northern Ireland up to U23 level.

Emmet works with clubs across the UK and Ireland, building relationships and ensuring clubs have the best tools at their disposal to deliver their coaching offerings and reach their goals.

Reis is the spearhead of The Coaching Manual in the USA, working closely with existing partners and developing new relationships across the region.

He also has a decade of experience working in the US youth soccer market, helping to develop brand presence for professional clubs in Europe's top leagues.

Supporting Reis from The Coaching Manual's US base in Georgia, Joe develops relationships with clubs of all levels across North America.

Joe also has experience in providing player development and coach education through partnerships with a number of Premier League, La Liga, and Bundesliga clubs.

Heather Scott works across our account management team as well as supporting new business development and club onboarding.

Heather has a background that includes Sport Rehabilitation, Sports Massage, fitness testing, SAQ and Performance Analysis - working with clubs including Burnley and Preston North End.

Richard looks after The Coaching Manual's external communications strategy, as well as supporting relationships with partner clubs and organisations.

A former journalist, Richard has experience working for local and national sports titles, including producing match reports, interviews, and features on clubs across the English Football League.