Background Banner

It starts with Grassroots...

The journey to the top of football usually has a familiar starting point

Harry Maguire's journey to the top of club and international football had a starting point that all of us who love this game recognise. It was with his brother and it was with his mates (who would become lifelong friends) at his local club, down the park or wherever he could kick a ball and have fun.

Harry had the talent, mindset and opportunity to get to the pinnacle, but for those at Brunsmeer Athletic, who weren't going to make it, it didn't matter. They could be proud of their pal and they loved playing, whatever the level.

For clubs like Brunsmeer Athletic, it's not easy. Clubs like Brunsmeer rely on dedicated volunteers - often parents with full-time jobs - who give their time to keep the game alive. They support a bunch of kids who become a second family. Without little formal training, they do their best, but they need support to truly nurture the next generation of players.

When The Coaching Manual gave Harry the chance to bring top-tier coaching education to his boyhood club, he didn’t hesitate. It was more than just an opportunity - it was a way to give back, to help the next wave of young players experience the same passion and joy that shaped his own journey.

mag2 copy
mag3

What Harry Says:

"I love the area I grew up in. I still have a house there now. My dad was a coach at Brunsmeer and that gave me the opportunity to play. Dad gave up his time to support me and the other kids, many of whom I still speak to. Without Brunsmeer, I wouldn't have had that opportunity to play and develop.

So it's a no brainer, some of the lads I grew up with are still part of the club, if I can support them and all the local families who rely on Brunsmeer, of course I'm going to help.

The Coaching Manual has outstanding resources to help coaches along their own journey, but also gives players and parents insight into how to train, how to support and so many other things that are vital to a healthy grassroots game.

To be able to support such an important part of the local community, knowing that I'm helping coaches, players and families alike is something that I am delighted to do.”

Harry Maguire
Manchester United FC and England Footballer

What Brunsmeer Athletic FC Said:

“With the changes in licenses, it's hard for our coaches to get access to good coaching information but, as a club, we rely so much on them to provide a fun and engaging education to all our players.

So when I found out what Harry had offered to do, I was honestly blown away. His generous donation means we can now give all our coaches access to The Coaching Manual, and that’s a real game-changer for us. I already knew how good it was - but now every volunteer at the club can benefit from it.

This will have such a positive impact on so many people in the town who rely on the club.”

Paul Shepherd
Director, Brunsmeer Athletic FC

brunsmeer

How you can get involved

If you want to support your childhood grassroots football club, primary or secondary school, we have a number of ways you can get involved

Pro

3 Year Plan

For Clubs

£3250 inclusive of VAT

Provide The Coaching Manual to all coaches at the club of your choice and support player development for three years through the 2025/26-2027/28 Seasons

  • Access for all coaches
  • Access for players and parents
  • Full club onboarding
  • Local/National media support
  • Social Media Support
Pro

2 Year Plan

For Clubs

£2500 inclusive of VAT

Provide The Coaching Manual to all coaches at the club of your choice and support player development for two years through the 2025/26-2026/27 Seasons

  • Access for all coaches
  • Access for players and parents
  • Full club onboarding
  • Local/National media support
  • Social Media Support

Who we are and how it works

Who we are

A world class education platform for football

Since 2011 we have been at the forefront of supporting coaches the world over to deliver better coaching sessions for children.

Founded by Chris Barton who, as a YT at Carlisle United was part of one of the most successful periods in Carlisle's Academy history coming through the ranks with Matt Jansen and Rory Delap amongst others.

Since our formation we have led the way in online football education, but it goes further than just great sessions. Football is our passion and we have built the most comprehensive platform to support education in the modern world.

We provide:

  • World Class Coaching Sessions
  • Player skills and challenges from 5-16 years old
  • Session Planning
  • Season Planning
  • Create and share content
  • Club Management

How it works

A simple way to support grassroots football

Providing The Coaching Manual for the club of your choice couldn't be simpler and we'll support you every step of the way.

  • Select the package above (you can pay as an individual or through a limited company)
  • Choose your club - It could be your childhood club, your old school or the club where your children are currently learning
  • We'll do the rest

If you want to find out more about The Coaching Manual or would like a walkthrough of the platform, simply contact Chris:

Email: chris@thecoachingmanual.com

Mobile and WhatsApp: 07545 697033

Background Banner

If you want to find out more, get in touch

If you'd like to find out more about us, you can drop Chris Barton an Email at the link below.