Introducing our new VP of USA Operations, Reis Williams

Meet the newest member of our team!

May 13th 2021

Written by The Coaching Manual

"I am passionate about having a positive impact on a player's soccer journey"

As part of our continued expansion in North America, The Coaching Manual is delighted to introduce its new Vice President of US Operations, Reis Williams.

Reis is based in Atlanta, Georgia, and will spearhead the growth of the company's physical presence in the USA, working closely with existing partners as well as developing new relationships across the region.

He said: "I am really looking forward to giving The Coaching Manual and TopTekkers a physical presence here in the US. Building our identity as leaders in coach education, but also as a progressive technology tool. I am excited at the opportunity to educate clubs and coaches on our tools and resources; I think by doing so we can have a positive impact on people, and the game, here in America."

Reis told us he is looking forward to supporting and helping to empower coaches across the US through their use of The Coaching Manual and TopTekkers platforms.

He said: "I am passionate about having a positive impact on a players' soccer journey regardless of their playing level. A lot of time that journey starts at home and with their first coach. The impact a coach can have on not only a child's athletic development, but their life in general is massive."

Reis has a wealth of experience working with soccer clubs to support coach education, as well as events and international tours.

He said: "Over the past 9 years I have worked in the US youth soccer market helping to develop brand presence for professional clubs in Europe's top leagues.  During this period I have  been lucky enough to work with over 400 youth club partners and 12 professional clubs delivering truly unique experiences and opportunities to soccer players and their families. I have seen first hand the increased interest and visibility of soccer in this country. I believe a true identity and soccer culture is here in the U.S and that will only bring more future players and coaches into our game and I want to help them have a positive experience."

At The Coaching Manual, Reis' role will involve implementing a USA growth strategy, enhancing the USA-based team, and physically activating TCM's products and offerings.

Reis has been a fan of soccer all his life. He told us: "One of my earliest and fondest footballing memories was when my dad arrived home early from a work trip. He pulled me out of school in the middle of the day with a new pair of footy boots I wanted (one of the original Adidas Predators) and a Manchester United kit. I remember it was pouring down with rain and we went home and played until it was dark - soaked with mud from head to toe."

The Coaching Manual and TopTekkers have already helped thousands of coaches and players around the world develop to their full potential, from grassroots level all the way up to elite academies in Major League Soccer (MLS) and the English Premier League (EPL).

To find out what Reis can do to help your soccer club or soccer organisation in the US, contact him directly by emailing

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